Sutton Elizabeth Cavalchire
"Communication - the human connection - is the key to personal and career success."
- Paul J. Meyer
About Me
Right Now
As a North Carolina native, I am truly Tar Heel born and Tar Heel bred. I am currently an Honors Carolina junior at the University of North Carolina at Chapel Hill. I am a student in the Hussman School of Journalism and Media studying Advertising and Public Relations as well as Hispanic Literatures and Cultures in the Romance Languages department and Composition, Rhetoric and Digital Literacy in the Department of English and Comparative Literature. While maintaining a 3.674 GPA, I also work as a Communications Intern for Innovate Carolina where I manage social media and write website content. For the Carolina Union Activities Board, I hold the position of Marketing Coordinator, developing social media strategy, planning creative marketing events and digitally designing flyers. I wish I could stay in Chapel Hill forever, but am set to graduate in 2021. However, I know I will always have a home in this Southern Part of Heaven.
Looking Toward the Future
I am primarily interested in entering the technology and software industry as a marketing professional, specifically for businesses within the software as a service model. I believe marketers are who truly capture consumer insights and drive business performance. Last summer I worked at a relatively new startup. Due to the size of the company, the marketing team was made up of less than five people. This meant that everyone had knowledge of various techniques and was active in all parts of the marketing pipeline. For the first few years after graduation, I hope to work in a similar environment in order to enhance my skills in various marketing types, like content marketing, inbound marketing, lead nurturing and more. I am most interested in digital marketing. I appreciate digital marketing techniques like search engine optimization, search engine marketing and pay-per-click advertising because it provides quantitative reasoning behind effective strategies. I see myself being successful in this field because I recognize the importance of audience research and am ready to learn more about how to use this information to create a company that grows with its consumers.
Experience
- Marketing Coordinator - Carolina Union Activities Board
- Create digital marketing for CUAB sponsored events, including monthly
event and film calendars
- Collaborate with various UNC organizations to plan marketing for events
- Host weekly meetings and office hours with marketing committee to
delegate design and advertising tasks and discuss marketing strategy
- Supervise the creation of graphics and edit accordingly
- Facilitate printing of all physical graphics and manage and post on all
CUAB social media accounts
- Help manage the $5,000 committee budget
- Communications Intern - Innovate Carolina
- Interview subjects on a range of topics related to innovation and entrepreneurship
- Write news posts and feature stories
- Assist in the curation of content for the Innovate Carolina website and help to ensure content is up-to-date
- Take and edit images from interviews and events
- Marketing and Culture Intern - Device Magic
- Weekly reporting on various demand gen initiatives, including Google Ads, Facebook and LinkedIn performance measurement​
- Weekly reporting on web traffic, product trials and other conversions through Google Analytics
- Weekly and monthly tracking of progressive marketing budget spend
- Assisting with search engine optimization and web projects to improve company visibility online, including content strategy and web page design
- Assisting in digital ad campaign creation and maintenance
- Tracking search terms, and implementing new keywords and negative keywords for pay-per-click search ad campaigns in Google Ads
- Marketing and Communications Intern - Duke Eye Center
- Conduct website audits (dukeeyecenter.duke.edu) and create center websites (https://sites.duke.edu/readingcenter/)
- Update employee profiles
- Assist center directors with writing website content
- Develop intranet via SharePoint
- Construct company newsletters via Constant Contact
- Design digital signage to be displayed within the building
- Programming Consultant and Social Media Manager - UNC Student Organizations Council
- Serve as a liaison to registered student organizations
- Assist in the development and implementation of networking programs
- Create and share graphics promoting sponsored events
- Develop and maintain council social media accounts
- Marketing Manager - UNC Manning East Community Government
- Attend weekly meetings and collaborate with the 12 other members to plan events
- Create digital posters to advertise community-wide events to over 500 residents
- Maintain a social media presence on Facebook, Instagram, and Twitter in order to market our events
- Help manage the production of community events